Carl &Johan the ultimate destination for all your tattoo supply needs.

Building on their already established retail success, Carl & Johan has devised a new strategy for 2023 that includes expanding their presence on marketplaces. To achieve this goal, they have partnered with Meezy to help drive their growth and reach even greater heights.

Challenges

How can we increase the AOV?

How can we increase the review rate?

How to work with a central system

Solutions

Drag for next step

Step 1

Audit rapport
In order not to disappoint their distributors and tattoo shops, we had to be enormously careful about which marketplaces we offer the brand on.

Step 2

Ebook Creation
With every Carl & Johan order, consumers receive a free Ebook with tips & tricks. This to increase the conversion rate, up-sell other products and increase the review rate. Because let's face it, free is always a lot more fun.

Step 3

Listing Creation
The AOV rate had to be higher, this because their average cost of a product was 2495 therefore we put their best sellers in one bundle. The results? The AOV is now higher than €40.

Step 4

Automations
Implementing automated emails, establishing a central inventory system connecting Lightspeed and marketplaces, and creating a real-time data dashboard are essential components for running a successful business. At our Meezy, we have taken the necessary steps to ensure that all of these critical components are in place.

Step 5

Advertising
To achieve a quick ROI and high ranking in search algorithms, it's crucial to allocate a sufficient ad budget in the initial stages of your campaign. Our team has conducted thorough keyword research and skillfully implemented the campaigns for optimal results.

BODYMILK

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Visuals

Tattoo Stick
Pocket Balsem
Purifying Soap

Results

Key Metric

96%
More sales than the previous year

Key Metric

58%
Increase in their AOV

Key Metric

+46%
Increase in revenue in Q1
“We enjoy working with Meezy because of their personal and dynamic approach, smooth communication and beautiful presentation of our products with attention to detail.”
Niels Windhey
Business Developer

Need a helping hand? Or two?

The Meezy team is always up for a challenge.

Want to see the effects that a marketplace expansion can have on your business?Reach out to find out what we can do for you!
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