It is not a secret that the B2B e-commerce sector has experienced remarkable growth over recent years. The global Business-to-Business E-Commerce market is anticipated to register a CAGR of 14.1% during the forecast period 2022-2027. The global B2B E-Commerce market was expected to reach US$ 18,771.4 billion by 2027. If the topic of B2B marketplaces is relevant to you, this article will be a great help to BOOM your brand on different B2B digital marketplaces.
B2B Marketplaces as a growth vehicle
A B2B marketplace can be an amazing resource for your organization for transforming your business process. With the support of a digital network, you can streamline your business functions and interact with like-minded organizations to quickly grow your businesses.
This without the higher marketing costs, so you can focus your efforts on securing large orders and growing your bottom line. Some advantages we experienced from utilizing a B2B Marketplace include:
- Reach more buyers, open new revenue streams — B2B Marketplaces make it easier than ever for your organization to connect with other companies and conduct business. With a fully digital platform, eCommerce makes it easy for your company to advertise your brand so you can secure bulk orders.
- **Higher profits—**Most marketplace operators conduct marketing campaigns to promote the products listed on their site and bring in targeted leads. You can save on marketing spending while reaping the benefits of the platform’s promotion efforts.
This allows your business to expand your network of potential buyers without conducting a massive outbound campaign—online or offline.
- Protect cash flow and offer buyers favorable terms — During my time working at Planet B, I saw that suppliers often wait 60 or 90 days to collect payment. To avoid this, suppliers can look for a marketplace with built-in buyer financing so they can get paid quickly while still offering buyers extended terms. This is a win-win, protecting cash flow on both ends of the transaction
- Expand geographic sales area without spending big bucks — B2B Marketplaces allow your company to quickly and easily target a large number of buyers and sellers across a variety of industries. And, with the flexibility that comes with most B2B networks, businesses can showcase their expertise and leadership within their given field. Instead of researching and searching for new potential customers, the B2B Marketplace connects you instantly.
Keep an eye on these B2B marketplaces
Orderchamp is a Dutch scale-up, that raised around €16.6 million ( led by Prime Ventures, which previously invested in JustEat-TakeAway.com ) in growth capital for further expansion in Europe.
Thousands of retailers use Orderchamp’s platform to discover and buy from more than 1,800 European brands. Brands, in turn, gain access to 30,000 retailers from all over Europe through the platform. With its favorable purchasing conditions, such as low order minimums, 60-day payment terms and free shipping
- Amazon business
Hardly anyone knows this but there is a version of Amazon that's strictly for businesses.
It is free to join and includes a unique set of features that organizations, entrepreneurs, and startups would find useful, such as multi-user accounts and quantity discounts. It looks and works very much like regular Amazon -- only it offers access to "hundreds of millions" of business products from "hundreds of thousands" of business sellers, according to Amazon. It launched in spring 2015, and by 2018, Amazon said it was already generating $10 billion in annualized sales.
How Meezy comes in:
Meezy isn’t just a SaaS, logistics, or data solution; we’re all of those wrapped up into one comprehensive solution that is built to support your organization where it needs it most. Our services focus on offering you the strategic advice, digital tools and support you need to scale your business over whole of Europe.
Wondering how we get your brand on all European marketplaces in no time? Find out in a short call with me!⬇️