Huel

To Huel is to ‘eat complete’. One of the UK’s fastest growing companies, and an absolute rocketship of a brand, we at Meezy are also fans of the brand - we would even describe ourselves as Hueligans. Therefore, we created an Amazon storefront for them completely free of charge.

Huel logo

Huel (a combination of “Human” and “Fuel”) is a market leader in meal replacements which is backed by Dragons' Den star Steven Bartlett.

The Huel assortiment

Made from oats, brown rice, peas, flaxseed, sunflower and coconut, Huel has an ideal macronutrient split, with good quality carbohydrates, fats, fibre and protein, providing nutritious and convenient food with all 26 essential vitamins and minerals.

Amazon storefront

We love Huel's marketing strategy, but honestly, who doesn't?

Therefore, as a test case, we modified their Amazon storefront, perhaps even improved it…

We focused on their story and added more page categories so customers can easily find their favorite product.

We also updated the UX/UI with engaging, clickable videos, and lifestyle photos with the product in use.

At the bottom we added some bundles to increase the average order value.

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