ManoMano has grown to be one of the best places to find DIY and gardening tools in Europe. The marketplace was established back in 2013 by Philippe de Chanville and Christian Raisson and it has now become one of the undisputed leaders in its niche. ManoMano attracts thousands of buyers from the largest European countries, making it the one stop shop if you’re planning on selling Home and DIY products.
ManoMano has over two million various items and has the largest range of products in the UK, all in one place. The Manomano marketplace has 1.9 million customers across Europe and 1.2 million products listed on its platform. It has many different product categories and sells everything from rabbit cages to a table saws.
The European Ecommerce market
The ecommerce market in Europe is approximately $731.5 billion, with an annual growth rate of 13.6 percent predicted. According to experts, the European market volume will be valued at $1,222 trillion by 2025. This is a lot when you consider that Europe is made up of 50 distinct countries, more than 200 languages spoken, and 28 different currencies.
Obviously, the majority of the activity takes place in just three European countries: the United Kingdom, Germany, and France
The e-commerce sector is booming with dozens of new marketplaces. The study showed that retail e-commerce revenue will grow from US$731.5 billion in 2021 to US$1,222 trillion in 2025.
The ManoMano marketplace in numbers
- ManoMano has 7M active customers and 50M unique visitors per month
- €1.2 billion in sales turnover in 2020
- It has about 3600 marketplace merchants
- ManoMano operates in 6 countries (France, Belgium, Spain, Italy, Germany and Uk).
- 1.2 Million Products listed in all these categories
The growth potential of the ManoMano marketplace
On 06.07.2021 ManoMano has reached $2.6 billion in valuation after it secured $355 million in a Series F fundraising, a move that will allow it to pursue their expansion across Europe and an employment drive.
The seed funding round was led by, Dragoneer Investment Group, with broad participation from existing investors Temasek, General Atlantic, Eurazeo, Bpifrance, through its large venture funds Aglaé Ventures, Kismet Holdings and Armat Group.
ManoMano said it would leverage the funds to continue its European expansion, particularly in the UK and Germany, online hardware and DIY retailer’s largest potential markets in Europe.
Funds will also be used to replicate the success of its B2B offering in Spain and Italy, to pursue tech innovations and to develop its European logistics network ManoFulfillment.
ManoMano also plans to more than double the size of its current workforce by recruiting a further 1000 people by the end of 2022. From all the data we gathered, we can conclude that ManoMano is aiming for serious growth!
How to create a vendor account on ManoMano
ManoMano follows a high standard for products that it features. It won’t let sellers sell on ManoMano without knowing in detail about the seller’s business and products. Therefore, it follows a screening process. If you wish to start selling on ManoMano, you need to fill out a Typeform that you can find through this link.
Seller fees and commission rates on ManoMano
ManoMano apply varying commission rates depending on their sales and financial policy. ManoMano determines different rates depending on the category of the product which varies between 15-20%. Offering its customers 1.2 million products of all kinds of DIY goods, it earns itself mainly through commission fees and a monthly subscription of €60.
As an Ecommerce brand, why sell on ManoMano?
ManpMano makes business sales a lot more interesting. Offering your products for sale via such a large marketplace brings several advantages. Below we name a few:
- Customers can have a free pro account
This account for professionals provides special offers in pro Products, better rates for pro products, more convenient shipping and more delivery option. With a pro account you also have live phone, chat and email support.
- Segmented traffic
This vertical marketplace which focuses primarily on products in the DIY niche receives 2 million visits every day. Its customers have a high purchase intention since they only come to ManoMano for specific products which is less the case with general marketplaces.
- Dedicated account manager
Throughout the collaboration with ManoMano, you will have a dedicated account manager who will accompany you and provide you with recommendations in ways in which you can increase your online business with ManoMano.
Selling successfully on marketplaces?
While this article covers how to have your products listed on the ManoMano marketplace, there are a lot of other factors that come into play when trying to generate sales.
At Meezy, we help e-commerce brands to increase their revenue by taking over the process of scaling to online marketplaces all over Europe.
We’ve dissected our own marketplace succes and have built a team of experts along with solid systems covering every major pillar required to get there.
A 15-minute call is all we need to gather information and create a free, tailor-made report of the possibilities for your company.
Claim this opportunity by scheduling a call below! ⬇️