Cdiscount is the second largest marketplace after Amazon France. They came into existence in 1998. Initially, Cdiscount was a retailer selling only its own goods, but in 2011 it launched its online marketplace. Since then It’s a powerhouse in the business, with a GMV of €4.1 billion in 2021.

There’s a wide range of products sold on Cdiscount, adding up to listings of over 40 million products covering 2,000 subcategories. Cdiscount’s product list has grown by over 80% in the last year, with tech items, family and leisure items, fashion goods, and home appliances, decor, and furniture performing the strongest. In fact, 41% of all France’s home appliance sales take place on Cdiscount.

The french ecommerce market

France has the second largest e-commerce market in Europe with 41.6 million online buyers – representing 62% of all French internet users. The market was valued at $68.35 billion in 2021 (gross merchandise volume) and it is expected to reach $105.03 billion by 2027– so there are no signs of slowing down in the short term.

The Cdiscount marketplace in numbers

  • 9 million active customers.
  • 20 million unique visitors per month
  • Average order value of €110
  • GMV of €4.1 billion in 2021
  • Up to about 13,000 marketplace merchants
  • Present in more than 70 countries across the globe
  • Up to over 40 Million Products in all categories

The growth potential of the Cdiscount marketplace

For the past couple of years, Cdiscount has emerged to be one of the fastest-growing marketplaces around the globe. In a letter to one of its shareholders, Emmanuel Grenier, CEO of the Cdisount groups shows that Cdiscount continues to innovate in the B2B space, spending more on digital marketing and enhancing the customer experience. Which as can be seen has a positive result to their revenue.

For an eCommerce company facing competition with mammoths like eBay and Amazon, this is quite an achievement. We also found an article on Linkedin by Emmanuel where he quotes "We want to double in size in four to five years“. From all the info we found, we can say that the growth potential to sell on Cdiscount is huge.

How to create a vendor account

The first step of selling on Cdiscount requires you to create a seller account. To get one, apply here. Sellers with a valid European VAT number are eligible to apply for selling at Cdiscount.

First Page of the form contains contact information (Name, Phone Number, Position in your organization) and an identity verification document to be uploaded.

Second Page of the form contains Company Name, Headquarters Address, ‘Legal form’ of the company, Share Capital, date of creation of the company, Shipping address, returns address, customer service address, and a document to prove your company’s existence.

Third Page of the form contains Bank Name, Account holder name, Bank address with relevant codes, and a document about bank details.

Fourth Page of the form contains the Shop name that will appear on Cdiscount.

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Seller fees and commission rates on Cdiscount

Cdiscount applies varying commission rates depending on their sales and financial policy. Cdiscount determines different rates depending on the category of the product. Offering its customers 40 million products of all kinds, it earns itself mainly through commission fees and a monthly subscription of €39.99

You can find all the commission rates through this link.

As an Ecommerce brand, why sell on Cdiscount?

Cdiscount makes business sales a lot more interesting. Offering your products for sale via such a large marketplace brings several advantages. Below we name a few:

  • Every month, one in three French households visits the website

The reach of Cdiscount is simply enormous. And again: especially if you want to sell in France, you are in the right place at this marketplace. Trust us when we say it's a challenge to find a household in France that has never heard of the site.

  • Your products undoubtedly fit within the categories

Some marketplaces mainly operate within a certain niche. This can be extremely beneficial, but as a result, certain products are often left out of the equation. With the Cdiscount marketplace, that will not be a problem. The product range is so large within all the different categories; you are certainly not an odd one out.

  • They have no less than 2 million members

Cdiscount has a loyalty program: Cdiscount à Volonté (CDAV). You can compare this somewhat to Amazon prime. This is a membership that allows buyers to get various benefits. So these loyal customers keep coming back to the marketplace. Ideal when they can also find your product there!

Selling successfully on marketplaces?

While this article covers how to have your products listed on the marketplace, there are a lot of other factors that come into play when trying to generate a big amounts of sales.

At Meezy, we help e-commerce brands to increase their revenue by taking over the process of scaling to online marketplaces all over Europe.

We’ve dissected our own marketplace succes and have built a team of experts along with solid systems covering every major pillar required to get there.

A 15-minute call is all we need to gather information and create a free, tailor-made report of the possibilities for your company.

Claim this opportunity by scheduling a call below! ⬇️